Frequently Asked Questions

Who is Nielsen?

Nielsen is a global research company providing the market standard in audience and consumer measurement. You may know us from the Nielsen TV Ratings. We have been a trusted leader in media measurement for over 90 years, and we currently study consumers in more than 100 countries!

What is the Nielsen Computer & Mobile panel?

Nielsen Computer & Mobile Panel is your opportunity to be a part of the research we do here at Nielsen. This panel helps understand how consumers use the Internet by studying the websites people like you go to. By simply installing our technology, either on your computer, tablet, or smartphone, you are helping mold the future of the online world.

Why should I join?

At Nielsen, we're all about understanding computer and mobile trends - the types of applications you use, the content you view and listen to, as well as the websites you visit on your computer, phone, tablet, e-reader, or other registered mobile device. Your everyday activities as a panelist will help us understand how people use their computers and mobile devices. It doesn't matter if you use your mobile device a lot or a little or how you use it, the information on your usage is important to us and a valuable contribution to our research! Plus, you will be rewarded for your participation! Active members receive sweepstakes entries for their registered computers and earn points for participating with a mobile device, up to $50 per year! Please see the Rewards section for more details.

What does the Nielsen Computer & Mobile App collect?
  • Our app will let us know what websites you go to and how long you stay there. We do NOT collect user IDs or passwords. For more information on the type of data being collected and privacy practices, please read our Privacy & Cookie Notice
  • Our app does collect:
  • The URL (address) you went to
  • How long you were on the URL
  • General computer and/or mobile device activity
  • Our app does NOT collect:
  • User Ids
  • Passwords
How does Nielsen keep my information private?

Your name is separated from the data, which is then combined with the data of thousands of others like you to provide insights to our clients while protecting everyone's anonymity. Your information is protected as described in our Privacy & Cookie Notice and will never be used to directly market or sell products to you.

What does Nielsen use my information for?

We combine the information that comes from our panelists with data and research tools from other sources. We use this information to perform research and to prepare reports and analyses concerning Internet audience demographics, behavior and use.

Is there a fee to join?

There is no fee to join this panel. Please note that you will never need to provide credit card information or purchase anything in order to participate.

What rewards can I earn?

For registering at least one computer you will be entered into our monthly sweepstakes. For registering one or more mobile devices, you will receive up to $50 a year.

Who is eligible to join?
  • In order to be eligible to join, you must meet all of the following requirements:
    • Be at least 18 years old and capable of entering into a binding contract.
    • Be the owner of any computer and/or mobile device onto which you authorize the software download.
    • If there are any minors within your household, you are the parent or guardian of any minor with access to the devices you are registering.
    • You agree to inform those individuals with access to your computer and/or mobile device on which the software is installed that you have agreed to join the panel, and these individuals have given you their explicit consent to be a part of the panel and to be subject to the panel membership agreement.
    • If you are installing the software at work, you have the permission to do so from your employer.
What happens after I sign up?
  • Each month we give away $10,000 and everyone in the computer panel has a chance to win. There are opportunities for additional prizes depending on the devices you register and which panels you qualify for. For more specific rewards information, please see the table below.
  • Computer Rewards Earn entries into our sweepstakes. Each month we give away $10,000. The top prize earners each take home $1,000. There are 400 winners each month.
    Mobile Rewards Register your mobile devices and earn points. Your points can be redeemed for prizes and gift cards. You can earn up to $50 in points by staying in the panel a year.
What if I decide I don't want to participate anymore?

Nielsen Computer & Mobile Panel is an on-going project. Your participation in our Internet research is at your discretion. Should you ever decide to stop participating, you may do so at any time. Simply login to the Profile Management page and choose to opt-out under the "Account" section.

I'm already a panel member, but I am having trouble logging in.

If you are having trouble logging in you should click the "Can't Login?" link on the From here you can follow the instructions to reset your password. If you still have trouble please and ask for assistance.

Whom can I contact if I still have questions?

You may contact the help desk via our website by clicking on at the bottom of the page.