Privacy & Cookie Notice

Effective Date: January, 2020

Thank you for agreeing to join our select group of panelists. For decades, Nielsen has set the standard for global market and consumer insight research. Our insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about what consumers watch, buy, their preferences and behaviors. Your participation in our panel helps us create our consumer insight solutions.

The Nielsen Company (US), LLC (“Nielsen,” “we,” or “us”), takes your privacy very seriously. We have created this Privacy & Cookie Notice (this “Notice”) to help answer questions you may have about how we protect and use your personal information. Please note that this Notice applies only to your participation in the Computer and Mobile Panel (the “Panel”), including your use of this website () and any other Nielsen websites where this Notice is posted or linked (collectively, this “Site”) and not to any participation in any other panels or use of other websites or online services administered or provided by us or any other entities within the Nielsen group of companies. To learn more about the Nielsen group of companies, please click .

Please be sure each member of your household reads this Notice carefully.


We protect the identities of our participants. We will NOT use your personal information (or the personal information of members of your household) to advertise, promote, or sell goods or services directly to you or members of your household, and we do not allow our clients to market directly to you.


Information you give us. During the recruitment process, the panel registration process, or as part of a research study or survey, you may provide us with information. This may include:

Information from your use of our software. Depending on your level of participation, our software comprehensively tracks activity on panelists' computers and/or devices, whether offline or online.

Data collected from your computer or device may include:

Our metering software tracks your online and offline activity on your computer and encrypts this information (to help ensure its security) before it sends the information to us automatically over the Internet. We cannot examine or use the text of any emails, texts or instant messages, and we cannot read the content of any document open on your computer. We also do not collect sensitive information, such as passwords or banking information.

You may also be invited to participate in certain research studies or surveys that ask you to download software and/or interact with other companies, websites or applications. In the event that we collect additional information,we will provide notice to you prior to, or at the time of, collection. You may also be asked to accept other terms in connection with your participation.

Information from your use of our Site. When you use this Site, we may collect information about your device application software, system and network. This includes information such as your Internet Protocol (IP) address, the type of browser you are using, the date and time of your visit, the web page you have visited immediately prior to visiting this Site, device identifier, device model, operating system, and language set. For information about cookies, pixel tags, web beacons, clear GIFs or other digital technologies that may be used in connection with your participation in the Panel and use of this Site, please see section G on

We employ Google's reCAPTCHA service on our log-in page to help prevent fraud. You can find Google's privacy statement .

Information we get from other sources. After you join the Panel, we may receive additional information about you from other sources, including other Nielsen measurement products. This may include information such as what you watch or buy, and your exposure to advertising. We may also obtain this information from third-party sources. These sources include, for example:

We may combine the information that we collect (as described above) with information from these additional sources. We will use the information only for the purposes described in this Notice. By participating in the Panel, you acknowledge that we may obtain this information about you from sources such as those listed above and combine it with other information that we hold about you in order to fulfill our purposes.


Information you provide during the recruitment process is used to determine eligibility for participation in the Panel.

After you join the Panel, we use the information we collect to create a variety of research insights for our clients. We use tools and methods to make sure that there is no reasonable possibility of identifying an individual participant in the reports that we create for our clients. For example, if you complete a survey, we will combine your responses with those of other survey respondents in order to produce reports with "aggregated" data. We also create scientific reports based upon modeled information. "Modeled information" is data we have developed based upon demographic and behavioral characteristics (like your gender, age, and purchasing habits to predict what people with similar or matching characteristics would buy. For instance, this allows advertisers to identify the likely audience for a marketing campaign.

Our research insights help our clients make choices about where and how they advertise, including on print, broadcast television, radio, online and mobile. Among other things, our solutions have helped clients:

We may also use the information you give us to contact you. When we contact you - by phone, email, SMS, or postal mail, depending on what information you provide to us - we will usually do so for one of the following reasons:

By participating in the Panel, you agree that we may contact you for the purposes described above, and also agree to receive push notifications through our software.

We may also use your information for our business purposes, such as data analysis, audits, developing new products, enhancing this Site or software, improving our services, identifying usage trends and determining the effectiveness of our communications.

If we combine non-personal information with personal information, the combined information will be treated by us as personal information as long as it is combined.


We do not and will not sell your personal information to third parties for their own commercial use.

We may share your personal information:


Participation in the Panel is always voluntary. You can access, edit or correct the information in your profile on the panel member website at any time.

Depending on your US State of residence, under applicable law you may also have the right to:

If you are interested in exercising one or more of the rights described above, you should fill out a form or contact us at: . Nielsen does not discriminate against users who exercise their rights under applicable law.

Only you or an “Authorized Agent” permitted to act on your behalf may submit a request. An ‘Authorized Agent” means a natural person or a business entity you have authorized to act on your behalf by providing your written permission. Please note, we may deny a request from an Authorized Agent if they do not submit proof that they have been authorized by you to act on your behalf.

Your request must:

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. To verify your identity, we will match personal information you provide when you submit your request to personal information we already maintain.

You may also if at any time you wish to withdraw your consent and stop your participation in the Panel.


For our research, we collect information about every member of your household and this includes any children in your household. If we collect information about children, we take special care. When we collect certain information online directly from very young children (under age 13), special regulations apply. The Children's Online Privacy Protection Act ("COPPA") requires that we provide you with this Notice and get the verifiable, informed consent of the parent or guardian and we comply with this law. Childrens’ parents or guardians may withdraw this consent at any time. You may also contact: at any time if you would like to learn about any information we may have about your child(ren).

As described in this Notice, our software, including our router and software technology, collects information, including personal information, about streaming audio and video (television, radio, computer, device, and Internet) behavior and preferences from members of your household, including from children who may be under age 13. For example, when children use televisions, computers, mobile devices, or other devices from which our router technology measures media consumption, we use persistent identifiers to collect and track certain information from the child. We may use such means as IP addresses, MAC addresses, or other unique device identifiers to collect and track such information as the content, including ads and videos that the child viewed and/or, to which the child was exposed. For more information on our collection and use practices for all panelists, including children under age 13, please see sections B, C, and G of this Notice.


General Use: Cookies are small files that store certain data on a device or computer. We may use both session and persistent cookies on this Site. Cookies, pixel tags, web beacons or similar technologies may be used on some pages of this Site and HTML-formatted e-mail messages to, among other things, manage the Panel surveys administered by us and to enhance your experience as a panelist or survey respondent. We may also use these technologies for security purposes, to facilitate navigation, to display information more effectively, and to better serve you with more tailored information, as well as for site administration purposes, e.g., to gather statistical information about the usage of our websites in order to continually improve the design and functionality, to understand how visitors use our websites, and to assist us with resolving questions regarding use of the websites.

Additionally, we may allow our panel or respondent recruitment vendors to use web beacons and cookies on the registration pages of this Site for certain purposes such as payment verification. We have no access to or control over these cookies. This Notice covers the use of cookies by this Site and members of the Nielsen family of companies only and does not cover the use of cookies by any of our vendors.

Audience Measurement, Ad Effectiveness, and Interest-Based Categories: After you become a panelist or survey respondent, we also use cookies for audience measurement purposes, ad effectiveness research, and to assist in the creation or assignment of categories for interest-based advertising. ("Interest-based advertising" is also sometimes called "online behavioral advertising.")

Please note that because these are both browser-level opt-outs, if you use more than one browser, you will need to opt out in each. If you delete your cookies, you will have to opt out again. To learn more about the use of cookies in general, please visit: , located outside the Site.

As a participant in our market research activities, you consent to the use of the above technologies, and we request that you do not opt out for the duration of your participation.

Please be aware that we do not respond to Do Not Track signals on our Site or in connection with our market research activities.


This Notice does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which this Site contains a link. The inclusion of a link on the Site does not imply endorsement of the linked site by us or by our affiliates.


We use reasonable organizational, technical and administrative measures designed to protect your information while under our control. Please be aware, however, that storage and communication of data cannot always be 100 percent secure.


We will retain your personal information for as long as needed for the fulfilment of the purposes described in this Notice, unless applicable law or professional obligations require a longer retention period.


We may update and make changes to this Notice from time to time in light of, for example, changing business and privacy practices, technology, or legal requirements. Please take a look at the "Effective Date" at the top of this page to see when this Notice was last revised. If we were to make a material change (the kind of change to the way we use your data that might make you reconsider participating in the Panel), we will notify you at the most recent mailing address or email address we have on file and we will provide you with access at least 30 calendar days prior to its implementation, giving you time to resign from the Panel if you want. You may view the currently effective version of this Notice at any time by visiting this Site. Your continued participation in the Panel after the effective date of any changes will constitute your acceptance of all effective changes.


If you have any questions about this Notice, please contact us at: .

Please note that online communications are not always secure; so please do not include sensitive information in your inquiry to us.

This Notice replaces any other statement, whether written or oral, made to you about our practices with respect to the collection and use of personal information.


Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, and related assets. The company has a presence in over 100 countries, with headquarters in New York, USA. For more information please visit


Nielsen may send to Google LLC ("Google") panelist data, including an encrypted Mobile Advertising ID that identifies your mobile device and/or unique panelist identifiers assigned to you by Nielsen . Google will not be able to decrypt the Mobile Advertising IDs provided by Nielsen, and Nielsen will not provide identifying, personal information about you, such as your name, your address or email address to Google.

By participating in our panel and accepting the panel Terms of Use, you give your consent to Google to (1) receive from Nielsen the encrypted Mobile Advertising ID that identifies your mobile device and unique panelist identifiers assigned to you by Nielsen; and (2) share information with Nielsen about the YouTube videos that have been watched on your mobile device.

Except as provided above, Google's processing and collection of data received from Nielsen or otherwise collected by Google in connection with your use of Google's services will be in accordance with Google's Privacy Policy ().

Nielsen will use information received from Google exclusively for market research purposes in accordance with this Notice. Privacy settings that Google separately makes available to you may not impact the data that will be compiled and shared under this agreement. You can revoke your consent at any time with effect for the future by logging onto the Panel Management website, clicking on the "Opt Out of Panel" link, and following the instructions provided. PLEASE NOTE THAT YOU MUST FOLLOW THE INSTRUCTIONS AND COMPLETE ALL OF THE STEPS IN ORDER TO REMOVE YOURSELF FROM THE PANEL.